When running a Google Ads campaign, it’s important to avoid common mistakes that can negatively impact your results. Here are some mistakes to avoid:
- Not using the right keywords: Using the wrong keywords in your Google Ads campaign can result in poor performance. Use the Google Keyword Planner tool to find the right keywords for your campaign.
- Not targeting the right audience: If you’re not targeting the right audience for your Google Ads campaign, you’re wasting your advertising budget. Use the targeting options available to you to reach the right people.
- Having a poor landing page: If your landing page is not optimized for conversions, you’re unlikely to get the results you want from your Google Ads campaign. Make sure your landing page is clear, easy to navigate, and encourages people to take action.
By avoiding these common mistakes, you can optimize your Google Ads campaign and get better results for your business.