CTR (click-through-rate) is meant to provide the measurement of the success of an ad. To calculate CTR, the given formula can be used: CTR = number of clicks/number of impressions X 100.

Though setting up a Google AdWords campaign is a mountainous task, it asks a lot of time and effort to understand each & every aspect of Google AdWords management. For this, hiring a digital agency seems a great idea as there are domain experts sitting who have the necessary knowledge and expertise required to manage a Google AdWords campaign successfully.

Although there are several elements that play their respective role in enriching an AdWords campaign, your ad’s Quality Score is one aspect that holds immense value. This is because it helps the ad in getting more exposure among the target audience. Along with this, do ensure that your ad contains targeted keywords, a well-defined call-to-action, avoids irrelevant terms, and it should be based on Google’s guidelines.

Your main objective should be to drive traffic to your website by utilizing persuasive ad language and targeted advertising if you want to increase conversions, whether they be purchases or sign-ups. Your keywords must be pertinent to what you’re selling in order for people to find your advertising when they search for related topics.

In order to improve conversions, make sure your landing page is optimized for the advertising that directed people there. Optimize your website if necessary to make it load quickly. After that, utilizing Google’s conversion tracking is the greatest approach to optimize for improved conversion rates.

Since SEO takes both time and effort to show up a website on the top of search engine result pages, Google Ads allow businesses to promote their business there by spending more. However, there are several things that drive the performance of Google Ads. Here are some big benefits of Google Ads.

1. A large number of Google searches
2. Global and region-specific exposure
3. Huge customer base across the globe
4. Suitable for any budget
5. Easy handling of an ad campaign
6. Easy measurement of campaign success