1 Year Marketing Strategy Proposal
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Pre-Launch Preparation Highlights (45 Days & Before Phase 1)

Content Planning and Development is a multi-step process that involves understanding your audience, brainstorming content ideas, planning the production, and scheduling the content for publication. Here’s a step-by-step breakdown for the 45-day preparation period.

Content Planning and Development Steps

Step 1: Content Calendar Creation

Identify Publication Platforms:
Facebook, Instagram, YouTube, LinkedIn, and Google Business Profile.

Select Content Types:
Posts, carousels, reels, videos, articles, etc.

Determine Frequency and Timing:
Decide how often and when to post on each platform.

Outline Calendar:
Create a visual calendar marking what content goes live on which date.

Step 2: Content Development for Facebook & Instagram

Topic Selection:
Choose topics for 10 image posts, 8 carousel posts, and 4 video reels.

Creative Copywriting:
Write engaging copy that aligns with each post’s visual content and objectives.

Design and Video Creation:
For image posts and carousels, design graphics consistent with the brand’s visual identity.
For video reels, create motion graphics or edit video footage.

Caption Writing:
Craft catchy and SEO-friendly captions for each post and reel.

Content Scheduling:
Pre-schedule posts using tools like Facebook Creator Studio or third-party software.

Step 3: YouTube Content Creation

Topic Selection:
Decide on topics for the scheduled YouTube videos.

Script Writing:
Write scripts that are informative, engaging, and reflective of the brand’s tone.

Video Production:
Film or compile video content according to the script.
Edit videos, adding elements such as intro, outro, and branding.

Thumbnail Design:
Create compelling thumbnails that encourage click-through.

Caption and Title Writing:
Write SEO-friendly video titles and captions.

Video Scheduling:
Upload and schedule the videos with captions and titles on YouTube.

Step 4: LinkedIn Article and Google Business Profile Content

Topic Selection:
Choose topics for LinkedIn articles and Google Business Profile posts.

Content Writing:
Write in-depth articles for LinkedIn that position the brand as a thought leader.
Create timely, informative posts for Google Business Profile that drive local engagement.

Graphic Design:
Design accompanying graphics or select relevant images.

Publish articles on LinkedIn per the content calendar and update Google Business Profile regularly.

Step 5: Cross-Platform Coordination

Ensure all content is cohesive and tells a consistent brand story across platforms.
Coordinate video reel content to be suitable for Instagram stories as well.

Step 6: Quality Assurance

Internal Reviews:
Conduct reviews at each stage of content creation for quality control.

Approval Process:
Have a final check by the team lead or client before scheduling.

Step 7: Pre-Publication Checks

Format Verification:
Ensure content is optimized for each specific platform’s format requirements.

Technical Checks:
Verify that all links are working, and that SEO elements are in place.

Step 8: Publication and Community Management

Monitor content as it goes live to engage with the audience in real-time and manage community interactions.

Step 9: Analytics and Reporting

Post-Publication Analysis:
Use platform insights and analytics tools to track performance.

Make content or scheduling adjustments based on analytics feedback.

Throughout this process, staying organized and maintaining a clear communication channel with your team is crucial. Tools like Trello, Asana, or Monday.com can help manage the workflow efficiently. Additionally, storing all content in a cloud-based repository like Google Drive or Dropbox can ensure everyone has access to the latest versions of each piece of content.