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Pre-Launch Preparation Highlights (45 Days & Before Phase 1)
Content Planning and Development is a multi-step process that involves understanding your audience, brainstorming content ideas, planning the production, and scheduling the content for publication. Here’s a step-by-step breakdown for the 45-day preparation period.
Content Planning and Development Steps
Step 1: Content Calendar Creation
Identify Publication Platforms:
Facebook, Instagram, YouTube, LinkedIn, and Google Business Profile.
Select Content Types:
Posts, carousels, reels, videos, articles, etc.
Determine Frequency and Timing:
Decide how often and when to post on each platform.
Create a visual calendar marking what content goes live on which date.
Step 2: Content Development for Facebook & Instagram
Choose topics for 10 image posts, 8 carousel posts, and 4 video reels.
Write engaging copy that aligns with each post’s visual content and objectives.
Design and Video Creation:
For image posts and carousels, design graphics consistent with the brand’s visual identity.
For video reels, create motion graphics or edit video footage.
Craft catchy and SEO-friendly captions for each post and reel.
Pre-schedule posts using tools like Facebook Creator Studio or third-party software.
Step 3: YouTube Content Creation
Decide on topics for the scheduled YouTube videos.
Write scripts that are informative, engaging, and reflective of the brand’s tone.
Film or compile video content according to the script.
Edit videos, adding elements such as intro, outro, and branding.
Create compelling thumbnails that encourage click-through.
Caption and Title Writing:
Write SEO-friendly video titles and captions.
Upload and schedule the videos with captions and titles on YouTube.
Step 4: LinkedIn Article and Google Business Profile Content
Choose topics for LinkedIn articles and Google Business Profile posts.
Write in-depth articles for LinkedIn that position the brand as a thought leader.
Create timely, informative posts for Google Business Profile that drive local engagement.
Design accompanying graphics or select relevant images.
Publish articles on LinkedIn per the content calendar and update Google Business Profile regularly.
Step 5: Cross-Platform Coordination
Ensure all content is cohesive and tells a consistent brand story across platforms.
Coordinate video reel content to be suitable for Instagram stories as well.
Step 6: Quality Assurance
Conduct reviews at each stage of content creation for quality control.
Have a final check by the team lead or client before scheduling.
Step 7: Pre-Publication Checks
Ensure content is optimized for each specific platform’s format requirements.
Verify that all links are working, and that SEO elements are in place.
Step 8: Publication and Community Management
Monitor content as it goes live to engage with the audience in real-time and manage community interactions.
Step 9: Analytics and Reporting
Use platform insights and analytics tools to track performance.
Make content or scheduling adjustments based on analytics feedback.
Throughout this process, staying organized and maintaining a clear communication channel with your team is crucial. Tools like Trello, Asana, or Monday.com can help manage the workflow efficiently. Additionally, storing all content in a cloud-based repository like Google Drive or Dropbox can ensure everyone has access to the latest versions of each piece of content.