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Get Your Business to the Next Level with Google Ads
Get Maximum Returns on Your Advertising Investment
Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends.
Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.
The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.
Our Google Ads experts set up, monitor and optimize campaigns to send targeted leads to your website and other online properties. Drive advertising revenue while lowering acquisition costs with Thrive Internet Marketing Agency’s Google Ads management services.
From campaign setup to managing creatives, our certified Google Ads specialists help you reach the right audience and drive qualified leads to your website. Our Google Ads management agency gets real results while lowering your cost per lead and increasing ad conversions.
Maximize your advertising budget and leverage the platform to its full potential with Thrive’s Google Ads Management services.
Need help setting up your Google Ads Manager?
What You Need To Know About Google Ads Manager
To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.
What Are Google Ads?
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.
Google Ads offers brands many ways to be seen:
- Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
- Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
- Video Ads: Video ads appear on YouTube before or during a video.
- Shopping Ads: These product listings appear in Google search results when users search for specific products.
We're expert Google Ads agency with specialists in all major areas
How Does Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.
However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page.
This means that businesses need to strategically choose their keywords and create high-quality ads to see success with Google Ads.
A Google Ads management agency like Thrive can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Plexuro's Google Ad Management Services
Fully Integrated Solutions To Improve Your Ad Quality Score
Keyword Research and PlanningEvery solid Google paid search campaign is founded on robust and reliable keyword research. Our Google Ads services determine the top keywords to bid on and choose the best from the shortlist. The goal is to find keywords that can provide the maximum possible ROI.
Ad Copy CreationThrive’s Google Ad Agency has skilled copywriters who have mastered creating ad text that grabs attention and prompts action. We use persuasive language, visual elements and a deep understanding of your audience to craft copy that drives clicks, conversions and sales.
A/B TestingTest multiple ad variations against each other to identify the most effective for driving conversions. Our Google Ads company tests various components of your ad, such as headlines, descriptions and CTA buttons to identify high-performing ad groups.
Campaign SetupIf you don’t have a Google AdWords campaign set up yet, our AdWords management company will take care of it for you. For existing campaigns, we’ll ensure a smooth transition from your previous agency. A Google Ads expert will be assigned to closely monitor your campaigns.
Competitor Campaign AnalysisYour competitors’ strategies can give you valuable insights into your campaigns. Our Google Ads management services include a thorough analysis of your competitors’ ads, keywords and landing pages to identify opportunities for improvement and stay ahead of the game.
Landing Page Design and CreationPairing effective ads and landing pages can significantly boost conversions. Build trust and credibility with well-designed pages that highlight your offerings. Our Google AdWords management agency tests and optimizes landing pages for better conversions.
Google Analytics and ReportingGoogle Analytics provides valuable data on website traffic and user behavior. Our AdWords management company uses this data to optimize your campaigns for better results. We also provide detailed reports on key metrics such as impressions, clicks, conversions, etc.
Ad RetargetingReach potential customers who visited your website but have yet to convert. Our Google AdWords management services include setting up remarketing campaigns to target these users with customized ads, increasing the chances of converting them into paying customers and, ultimately, brand advocates.
Bid ManagementEffective bid management goes beyond setting the highest price per click. Thrive’s Google Ads services focus on optimizing bids for optimal ad positions at a lower cost. With our AdWords management expertise, we adjust bids based on factors like time of day, location and device type.
Ad Manager, AdSense and AdMob: What Is the Difference?
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.
Google AdSense
Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
Google AdMob
Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
Google Ad Manager
Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.
This chart from Google highlights the key differences between these three platforms:
Our Work Showcase
Showcasing successful projects that demonstrate my expertise in digital marketing and drive measurable results.
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Make E Licious | Branding
Branding, Social Media Strategy, Graphic design, Logo creation
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Meera jewels Pvt. Ltd. | Website
Social Media Marketing, Branding, Photoshoot, Video ad, Website
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Ram Jewellers | Branding
Social Media Marketing, Logo, Product Photoshoot, Stationary Branding
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Meera Jewels Pvt. Ltd. | Photoshoot
Social Media Marketing, Branding, Photoshoot, Video ad, Website
Solutions every business need
It’s not about using all available solutions to deliver results. It’s about knowing what mixture works best. And that’s what we do for you.
Social Media Marketing & Strategy
Designing ads is just the start; the real work is making them convert. With our Test4Performance methodology and data-driven insights, we fine-tune every creative. Video or static? Humorous or serious? We combine trends with strategy to ensure your brand shines in a crowded digital space. Plus, we handle social media management, content planning, and distribution to deliver a cohesive and engaging brand strategy across all platforms.
Search Engine Optimization
Nowadays, no customer journey is complete without a consultation with Google. Let your business be visible where your audience trusts to find answers to their questions and problems. We focus on generating organic search traffic with long-lasting effects and providing high value with proven tactics, such as in-depth technical optimization, content created according to the Topical Authority methodology, and digital PR on high-quality websites. Let’s build converting traffic to your website together.
Photoshoot
Skilled product photography and shoots are essential for improving a brand’s visual appeal and believability. They can foster consumer engagement, foster trust, and improve revenue. They can also help firms differentiate themselves from the competition and build a solid brand identity.
Video Production Service
YouTube and video marketing have become an essential part of any business’s marketing strategy. It allows businesses to connect with their audience on a more personal level, increase brand visibility and reach, rank higher on search engines, provide a versatile format for various marketing purposes, and provide valuable insights into audience behavior and content performance. YouTube analytics provide valuable insights into audience behavior and content performance.
Website Design & Development
Make sure your website reflects the quality of your business. A well-designed, intuitive website or e-commerce platform is essential for sales and customer retention. That’s what we do: cutting-edge web design with strategic UX/UI for seamless user experiences, and our dedicated WebCare to keep your site secure, up-to-date and performance-optimised.
Google Ads FAQs
How Do You Measure The Success of a Google Ads Campaign?
We measure Google Ads success by tracking key performance indicators (KPIs) like click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI). Using advanced analytics and reporting tools, we continuously monitor and optimize campaigns to maximize results, lower ad costs, and drive higher conversions. Our data-driven approach ensures your ads deliver the best ROI and align with your business goals.
What is Google Ads Keyword Planner?
Google Ads Keyword Planner is a powerful tool that helps identify the keywords your target audience is searching for. We use it to analyze search volume, competition level, and estimated cost-per-click (CPC) to determine the most profitable keywords for your campaigns. By selecting high-performing keywords, we ensure your ads reach the right audience while maximizing your return on investment (ROI).
How Do I Sign Up for Google Ads?
You can sign up for Google Ads in two ways:
- Self-Registration: Visit Google Ads Signup and follow the step-by-step process to create your account.
- Let Us Help: We can set up your account for you while ensuring you have full ownership and control over access permissions.
No matter which option you choose, you’ll have complete control over your campaigns and account settings.
What’s The Difference Between Google Ads and AdSense?
Google Ads and AdSense serve different purposes:
- Google Ads is for advertisers who want to promote their business by displaying ads across Google Search, YouTube, and partner websites. It helps drive traffic, leads, and sales.
- Google AdSense is for website owners who want to monetize their content by displaying ads from other businesses and earning revenue when visitors view or click on them.
In short, Google Ads helps businesses attract customers, while AdSense helps website owners earn from ad placements.
How Can I Advertise on YouTube?
YouTube ads are managed through Google Ads, allowing businesses to reach a massive audience on the world’s second-largest search engine. To advertise on YouTube, you’ll need:
- A YouTube-Uploaded Video – Your ad must be hosted on YouTube.
- A Google Ads Campaign – We set up and optimize your campaign, ensuring your video reaches the right audience.
- Targeting Strategies – Your ad can appear before or during videos, in search results, or on specific content based on audience interests, demographics, and keywords.
Does Google Ads Offer New Account Credits?
Yes! Google frequently offers promotional ad credits for new accounts. Depending on your location and eligibility, you can receive up to $3,000 in Google Ads credit. To check the latest promotions and claim your credit, visit Google Ads Promotions.
Let us help you set up and optimize your campaign to make the most of your ad credit!
What Are Negative Keywords?
Negative keywords help prevent your ads from appearing in irrelevant searches, ensuring you reach the right audience. For example, if you sell musical keyboards, adding negative keywords like “computer keyboard” or “Dell keyboard” prevents your ads from showing to people searching for computer accessories.
By filtering out unrelated traffic, negative keywords improve ad relevance, increase click-through rates (CTR), and reduce wasted ad spend. Let us help you refine your keyword strategy for better results!
What Is a Good Budget for Google Ads?
Your ideal Google Ads budget depends on your business goals, competition, and industry benchmarks. We analyze factors like cost-per-click (CPC), search volume, and expected conversions to recommend a budget that aligns with your objectives.
- If you have a specific goal (e.g., lead generation or eCommerce sales), we calculate the optimal budget to achieve it.
- If you’re unsure, we provide multiple budget options so you can choose what works best.
- Your budget is always flexible—you can scale up for more sales or adjust based on performance.
Let us help you maximize your ad spend and drive the best results!
How to get a free consultation
- Choose your planIf we’re the right fit, you’ll choose the service agreement that works best for your organization.
- Let’s TalkWe’ll chat about your business, how you use technology, and what you want to get out of IT.
- Start your ExperienceWithin days, you’ll be experiencing like never before.
Please contact our team or complete the form below. A representative will contact you shortly.
