Morpankh
A whole catalogue that lived on WhatsApp, given a shop of its own.
(Scroll down)Morpankh came to us with a product people already wanted and no way to sell it to anyone who wasn’t already in the founder’s phone. Orders ran through WhatsApp screenshots, and the logo changed shape depending on who had last redrawn it.
We rebuilt the label from the mark outward — a fixed identity system, packaging and print, a catalogue shoot produced in our own studio, and an e-commerce site the team runs themselves. Because the shoot, the brand and the build were planned in one brief, the photography was made for the pages it was going to live on.
The result is a shop a stranger can find, understand and buy from without ever speaking to anyone.
“What sold us was that the photography, the site and the brand came from one team. We had spent years stitching three vendors together and it never looked like one company.”
Credits
- Brand strategy
- Plexuro brand team
- Identity & graphics
- Plexuro design studio
- Photography
- Plexuro in-house studio
- Web design & build
- Plexuro web team
- Social & content
- Plexuro content team
- Project lead
- Plexuro Digital, Ahmedabad