Google Search & PPC
Campaigns built from what a ready buyer types, with the negatives and search-term work that stops budget leaking. Judged on cost per qualified enquiry, not on clicks.
(01)Google Ads agency in India — PPC, Shopping and Meta management
Ads judged on
enquiries, not impressions
Search, Performance Max, Shopping and Meta, run against the only number that matters — qualified enquiries at a cost you can live with.
2013Running ads since
400+Brands served
0%Of ad spend charged
1 dayReply to enquiries
Reach is easy to buy. Enquiries are the hard part.
Lead-gen accounts fail for a boringly consistent reason. The campaign is built on the broadest keyword the platform suggested, the ad points at a homepage, conversion tracking was never wired up properly, and the monthly report leads with impressions because that is the number that went up.
We build the search terms from what a ready buyer actually types, write the ad to match, and send the click to a page built for that one promise. Form, call and click-to-WhatsApp are all tracked, so the number we report is qualified leads at a cost, not clicks at a CPC.
Your buyers are searching right now.
Google & Meta ads : measured on cost per enquiry
The account is only half the job. What happens after the click decides whether the spend returns anything, which is why we build or fix the landing page as part of the engagement rather than pointing paid traffic at a homepage and hoping. The creative comes from the same team that designs the page it lands on.
We charge a flat management fee agreed in advance. Percentage-of-spend models quietly reward an agency for spending more of your money, which is the wrong incentive to have sitting in the room when the budget conversation happens.
PPC SERVICES IN INDIA
Four kinds of paid work, quoted separately so you can choose.
Performance Max & Shopping
Feed first — titles, product types, GTINs, image quality and stock accuracy do more for return than any bid strategy. Asset groups structured by margin rather than by category.
(02)Meta ads & paid social
Facebook and Instagram campaigns with creative built by the team that shoots your content, including carousel and click-to-WhatsApp for businesses that close on chat.
(03)Landing pages & tracking
The page the click lands on, built for that one promise, with conversion tracking wired up properly before a rupee of spend goes out.
(04)Paid work, on businesses like yours.
Jony Kitchenware
A kitchenware brand whose ad spend was going out against product images that could not survive a competitor comparison.
Product library shot first, then carousel creative built to be finished rather than skipped, ending on a price.
Viscon Overseas Education
A study-abroad consultancy whose demand clusters hard around intake deadlines rather than spreading evenly.
Campaigns built around the admissions calendar, with a form that qualifies on intake, country and current qualification.
Meera Jewellers
A showroom whose buyers research for weeks on a phone before they ever walk in.
Paid and organic planned together, pointing at pages and photography built for the searches that actually convert.
Our Process
How we build sites that convert — planned together, not assembled one piece at a time.
Account & tracking audit
We check what is running, what is being wasted, and whether conversions are even being recorded correctly. In most accounts we inherit, the tracking is measuring the wrong thing or nothing at all.
WHAT YOU GET
- Account and spend audit
- Conversion tracking review
- Wasted-spend report
Structure & landing pages
Campaigns rebuilt around real buyer intent, and the page the click lands on built or fixed to match the promise in the ad. This is the step most accounts skip.
WHAT YOU GET
- Campaign and ad group structure
- Landing page built or fixed
- Negative keyword list
Creative & launch
Ad copy and creative produced by the team that designs your other channels, so the ad, the page and the brand look like one company. Then launch, with budgets capped and monitored daily in week one.
WHAT YOU GET
- Ad copy and creative sets
- Shopping feed fixes
- Controlled launch
Optimise & report
Search terms reviewed, budget moved to what converts, creative tested against creative. The monthly report leads with qualified enquiries and what each one cost.
WHAT YOU GET
- Monthly optimisation
- Cost per qualified enquiry
- Plain-language reporting
3–5 weeks for a full business website, 1–2 weeks for a landing page sprint. We take a limited number of builds each month so every one gets a strategist and a designer, not a queue.
Trusted by 400+ businesses
The carousels are the first ads we have run where people actually get to the last card.
At the last education fair we were the only stand that looked like a company. That is why people stopped.
The enquiries we get now already have the specification in them. That has saved us weeks.
The site does the first meeting for us now. People come in already knowing what we do.
People take us seriously on the phone now before we have said anything.
Frequently asked questions
Below a certain spend the data never becomes readable and you are paying management fees to guess. We will tell you on the first call whether your budget can carry a real test, including when the honest answer is not yet.
No. A flat management fee, agreed in advance. Percentage models quietly reward us for spending more of your money, which is the wrong incentive for the person advising you on budget.
You do. It is set up under your billing with you as admin, and it stays yours. If we part company you lose nothing — no history, no data, no restart.
Search campaigns usually produce enquiries in the first week, because you are buying attention that already exists. Getting the cost per enquiry down to something sustainable takes four to eight weeks of optimisation.
Yes, and for a lot of Indian businesses they outperform form fills by a distance because the buyer is already in the app they use all day. We track them as conversions like any other enquiry.
Usually. We audit first and tell you whether it is worth restructuring or whether starting clean is cheaper — and you get that answer in writing before any invoice.
Ads buy attention now; SEO compounds but takes months. For most businesses the honest answer is ads first to prove which searches actually convert, then SEO aimed at exactly those terms.
Start here
Tell us about your ads
No cost to ask, no obligation. Send the brief and a strategist replies within one working day with a scope and a number.