Logo & identity systems
The mark, plus the colour, type and spacing rules that stop it being redrawn wrong by the next supplier. A mark without a system is the thing that drifts.
(01)Branding agency in India — logo, identity and packaging design
A brand that
survives the print shop
Identities drawn to hold up on a billboard and on a sticker, produced by whichever printer you use, without you having to police every job.
2013Designing since
400+Brands served
100%Source files, yours
1 dayReply to enquiries
A logo is not an identity. A system that survives contact is.
Most identity work is approved on a monitor and never tested anywhere else. Then the courier bag comes back with the mark muddy, the colour that sang in RGB dies in CMYK, and the catalogue is trimmed through the text because nobody set the bleed. The design was fine. The system around it did not exist.
We design at the size each piece is actually used, in the colour mode it will actually print in, and hand over rules a stranger can follow. Give the files to any printer in the country and it should come back looking like you — that is the whole test, and it is the one most identities fail.
Your brand should hold wherever it lands.
Branding & graphic design : drawn for the shelf, not the screen
An identity has to work at two sizes nobody checks: the size of a marketplace thumbnail and the size of a shopfront. Between those, everything else is easy. We draw the mark so it survives being tiny, pick colour that survives cheap printing, and set type that stays legible when the pack is held at arm’s length on a crowded shelf.
Then we write it down. Guidelines, editable source files and print-ready artwork, all handed over and all yours — including the working files, not just the exports. If you part company with us, nothing about your brand stays behind.
BRANDING SERVICES IN INDIA
Four kinds of design work, quoted separately so you can choose.
Packaging & label design
Food, personal care, pet care, homeware and jewellery packaging designed at real size, in the right colour mode, with a structure that extends to the next product without a redesign.
(02)Print & collateral
Catalogues, brochures, carry bags, standees, cards and event material — supplied print-ready with bleed, and we will speak to your printer directly if it helps.
(03)Brand guidelines & rollout
A written system your team and your suppliers can apply without asking, plus the rollout across signage, stationery, social templates and the site.
(04)Identity work, on businesses like yours.
Jewels Dogs
A pet care label that had to read as warm on a shelf and as serious on a label, to the same customer thirty seconds apart.
Identity, packaging, batch labels and merchandise built as one system, supplied print-ready to any supplier.
Danisha Restaurant
A restaurant whose billboard and whose delivery sticker looked like two different businesses.
A mark and system drawn to work at both ends of the scale, from roadside signage down to a takeaway seal.
Nasi Kandar
A delivery-first kitchen living at 200 pixels wide in an aggregator list and on a crumpled paper bag.
Brand identity built for the two unforgiving sizes that decide whether a delivery brand gets recognised at all.
Our Process
How we build sites that convert — planned together, not assembled one piece at a time.
Discovery & positioning
Who buys, what they are choosing between, and what the brand has to say before anyone reads a word. We look at the shelf or the listing you are actually competing on, not at a mood board.
WHAT YOU GET
- Positioning notes
- Competitor shelf review
- Written creative brief
Identity design
Routes drawn and shown at real size — on a pack, on a sign, at thumbnail — rather than centred on a white slide. You choose a direction knowing how it behaves where it will live.
WHAT YOU GET
- Logo routes at real size
- Colour and type system
- Two rounds of refinement
Application & artwork
The system extended to packaging, print and social, and prepared properly: correct colour mode, bleed, marks and a file per piece rather than a folder of exports.
WHAT YOU GET
- Packaging and label artwork
- Print-ready collateral
- Social and digital templates
Handover & guidelines
Everything handed over — editable source files, guidelines and print specs — so any printer or designer can carry it on without calling us.
WHAT YOU GET
- Editable source files
- Brand guidelines document
- Print specifications
3–5 weeks for a full business website, 1–2 weeks for a landing page sprint. We take a limited number of builds each month so every one gets a strategist and a designer, not a queue.
Trusted by 400+ businesses
We can send the files to any printer now and it comes back looking like us. That never used to be true.
The billboard and the delivery sticker look like the same restaurant. That sounds obvious, but it was not true before.
People recognise the pattern before they read the name. That is exactly what we wanted.
It costs us almost nothing to keep the branding consistent now, because it is stickers and bags rather than custom print.
It looks like a proper dairy brand now, not a farm that happens to sell milk.
Frequently asked questions
Four to six weeks for a logo and core system, longer where packaging runs across several products. We give you the dates in writing before starting, and we would rather quote an honest six weeks than a hopeful three.
Completely. Editable source files, print-ready artwork and the guidelines, handed over at the end. No licence, no renewal fee, and nothing held back to keep you on a retainer.
Often, yes. Sometimes the mark is sound and only the system around it is missing, which is a much smaller job than a rebrand. We will tell you honestly which one you are looking at before quoting.
That is the test we design against. Correct colour mode, bleed and marks on every file, and we will speak to your printer directly if there is a question. See Jewels Dogs for what that looks like in practice.
Yes — food, personal care, pet care, homeware and jewellery. The structure matters as much as the graphics: a good pack system means the next flavour or variant is a template rather than a fresh design bill.
Yes, though we will usually push you to take the colour, type and spacing rules with it. A mark without a system is exactly the thing that gets redrawn wrong by the next printer.
We supply artwork rather than acting as a print broker, which keeps you free to use whichever printer you trust. We are happy to brief them and check the proof before the run.
Start here
Tell us about your brand
No cost to ask, no obligation. Send the brief and a strategist replies within one working day with a scope and a number.