Overseas
Casting
A casting manufacturer, given a site that survives a technical buyer.
(Scroll down)Industrial buyers arrive with a specification, not a mood. Overseas Casting needed a site that could answer capability questions quickly and then make it easy to send a real enquiry.
We structured the site around capability and product rather than marketing copy. The enquiry flow is built into every page, because a technical buyer who has found what they need should never have to navigate to ask about it.
The visual treatment stays out of the way — a cool industrial grey, clear type, generous tables — so the specification is what a visitor remembers.
“The enquiries we get now already have the specification in them. That has saved us weeks.”
Credits
- Web design
- Plexuro web team
- Development
- Plexuro web team
- Information architecture
- Plexuro web team
- Art direction
- Plexuro design studio
- SEO foundations
- Plexuro growth team
- Project lead
- Plexuro Digital, Ahmedabad
