Aai Ma
Visa
A visa consultancy given a mark that reads as official rather than optimistic.
(Scroll down)Visa consultancies live or die on whether they look legitimate. Aai Ma had a real practice and a logo that looked like a template, which was costing them enquiries before anyone spoke to them.
We designed a mark built on a deep institutional blue with a single gold accent — the colours of documents and seals rather than of travel brochures. It is drawn to survive being reproduced badly, because it will be, on stamps and forms and third-party listings.
The social profile was designed with the mark so the first place most people meet the brand is also the most controlled.
“People take us seriously on the phone now before we have said anything.”
Credits
- Brand strategy
- Plexuro brand team
- Logo design
- Plexuro design studio
- Identity system
- Plexuro design studio
- Social profile design
- Plexuro content team
- Print-ready artwork
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
