Viscon
Overseas
A study-abroad consultancy that had to look trustworthy before it looked busy.
(Scroll down)Families choosing an education consultancy are handing over a decision worth years. Viscon were competing on walk-ins and events, where the first impression is a standee and a pamphlet.
We built the identity for exactly those moments. Standees, pamphlets, cards, mugs and staff uniform were designed as one set, so an event stand reads as an organisation rather than a table with leaflets on it.
The Meta ad creative runs on the same system, tested as competing concepts, so the campaign that brings someone to the event matches the stand they find when they arrive.
“At the last education fair we were the only stand that looked like a company. That is why people stopped.”
Credits
- Brand strategy
- Plexuro brand team
- Identity & graphics
- Plexuro design studio
- Event & standee design
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Meta ad creative
- Plexuro growth team
- Project lead
- Plexuro Digital, Ahmedabad
