Ram
Jewellers
A family retailer with a full shop and an empty feed, campaign by campaign.
(Scroll down)Ram Jewellers were already known by name in their own market. What they did not have was a reason for anyone to look at them between purchases — the feed went quiet for weeks, then shouted about a discount.
We built the year around campaigns instead of posts. A Navratri grid, a pink-toned collection grid, a trend-led campaign, silver banners, story sets and highlight covers — each one designed as a whole surface rather than a run of separate squares.
The same calendar carried into print and events: newspaper advertising and Navratri pass design, so the campaign a customer saw on a phone matched the one in their hand.
“Every festival used to be a scramble. Now the whole campaign is designed before the season starts and we just watch it run.”
Credits
- Campaign direction
- Plexuro content team
- Social media design
- Plexuro design studio
- Story & highlight design
- Plexuro design studio
- Print & newspaper ads
- Plexuro design studio
- Event collateral
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
