Jewels
Dogs
A pet brand that had to read as warm on a shelf and as serious on a label.
(Scroll down)Jewels Dogs sells to owners who read the back of the pack. The brand had to be affectionate enough to pick up and precise enough to trust once it was in someone’s hand.
We built one identity and then extended it across every surface the product actually touches — packaging, carry bags, batch labels, stickers, feeding bowls and cards. The system is deliberately simple, because it has to survive being printed by different suppliers on different materials.
Everything sits on a single red, a single mark and a fixed set of label rules, so a new product line is a template rather than a redesign.
“We can send the files to any printer now and it comes back looking like us. That never used to be true.”
Credits
- Brand strategy
- Plexuro brand team
- Identity & graphics
- Plexuro design studio
- Packaging design
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Merchandise
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
