Bell
Sanitary
Bathroom fittings, photographed like the products they actually are.
(Scroll down)Sanitaryware is bought on finish and confidence. Bell’s catalogue images were technically correct and completely flat — nothing in them suggested a bathroom anyone wanted.
We rebuilt the social output around dark, product-led compositions where the finish is the subject. Every post is built on the same near-black ground, so the range reads as one collection instead of a list of parts.
Range announcements and campaign posts share a single template set, which means new products drop into the calendar without a redesign.
“The posts look like a showroom now. Dealers have started sending them on themselves.”
Credits
- Content strategy
- Plexuro content team
- Social media design
- Plexuro design studio
- Product art direction
- Plexuro design studio
- Campaign design
- Plexuro design studio
- Templates
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
