Utsav
Incense
An incense maker given a shop that explains the range as well as it sells it.
(Scroll down)Utsav make a wide range of incense with real differences between the lines, and none of that was reaching anyone. Buyers were choosing on price because nothing else was explained.
We designed the site around the range rather than the catalogue — product pages that lead with fragrance and occasion, and a structure that lets someone find the right stick without knowing the product names. The whole build is mobile-first, because that is where almost every visitor arrives.
The visual language borrows from the packaging so the site and the box a customer receives feel like the same brand.
“Customers arrive already knowing which range they want. The site is doing the explaining now.”
Credits
- Web design
- Plexuro web team
- Development
- Plexuro web team
- Information architecture
- Plexuro web team
- Art direction
- Plexuro design studio
- SEO foundations
- Plexuro growth team
- Project lead
- Plexuro Digital, Ahmedabad
