Rica
Shoetique
A footwear boutique given a mark confident enough for its own shopfront.
(Scroll down)Rica Shoetique was opening a store, which meant the brand had to exist at full size on day one — on a facade, on a bag, on a card, all at once.
We designed a single confident red mark and then proved it across every surface the store would need before it opened. The signage was designed against a real store mockup rather than a flat artboard, so the proportions were right before anything was fabricated.
Carry bags and cards extend the same system, and the whole identity is built from one colour and one wordmark so it stays cheap to reproduce.
“We walked into the store on the first day and it already looked like a brand people knew.”
Credits
- Brand strategy
- Plexuro brand team
- Logo & identity
- Plexuro design studio
- Retail & signage
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Brand application
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
