Opti‑Merge
A US services firm that needed a site serious enough to be shortlisted.
(Scroll down)Opti-Merge sell to buyers who compare three or four firms before they make contact. The site had to survive that comparison, which meant it had to answer questions rather than make claims.
We built the structure around what a prospect actually checks: what the firm does, how it works, who it has done it for, and how to start. Each page ends where a decision is made, so nobody has to hunt for the next step.
The design is deliberately restrained — a warm near-black, generous type, no decoration competing with the content — because in this market credibility is the whole pitch.
“The site does the first meeting for us now. People come in already knowing what we do.”
Credits
- Web design
- Plexuro web team
- Development
- Plexuro web team
- Information architecture
- Plexuro web team
- Art direction
- Plexuro design studio
- SEO foundations
- Plexuro growth team
- Project lead
- Plexuro Digital, Ahmedabad
