Danisha
A restaurant brand built to be read at a glance, from a billboard to a box.
(Scroll down)Danisha needed one mark that worked at both ends of the scale — large enough to land on a roadside billboard, small enough to stay legible on a takeaway sticker.
We designed the identity around a single confident red and a mark with no fine detail to lose. Every application was drawn at its real size, so nothing was approved on screen and then discovered to be unreadable in print.
The delivery side carried the same system: courier bags, box seals and stickers, so an order that arrives at a customer’s door still looks like the restaurant it came from.
“The billboard and the delivery sticker look like the same restaurant. That sounds obvious, but it was not true before.”
Credits
- Brand strategy
- Plexuro brand team
- Logo & identity
- Plexuro design studio
- Outdoor & billboard
- Plexuro design studio
- Packaging design
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
