Make E
Licious
A food brand built to travel — packaging, palette and a mark that survives a courier.
(Scroll down)Make E Licious sells food that is handled, carried and photographed before it is eaten. The brand had to look right at every one of those moments, not just on a shelf.
We built the identity around a warm, edible palette and a mark that reads at sticker size. Packaging was designed as a sealing system rather than a printed box, so the same stickers work across a range of container sizes.
Carry bags and cards finish the set, and the whole thing was drawn to be produced cheaply and repeatedly without losing its character.
“It costs us almost nothing to keep the branding consistent now, because it is stickers and bags rather than custom boxes.”
Credits
- Brand strategy
- Plexuro brand team
- Logo & identity
- Plexuro design studio
- Packaging design
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Social templates
- Plexuro content team
- Project lead
- Plexuro Digital, Ahmedabad
