Vinoth
Dairy
A working dairy farm, given a mark that reads on a tanker and on a bottle.
(Scroll down)A dairy brand lives at two sizes at once: enormous on a vehicle, tiny on a bottle cap. Er Vinoth had neither — just a name and a growing delivery round.
We designed a mark with a single clear silhouette and no detail that disappears when it shrinks. The packaging system uses one blue, one badge and a fixed information block, so a new product is a label swap rather than a new design.
The card and print set follow the same rules, which keeps the whole operation looking like one company across the farm, the vehicles and the delivery.
“It looks like a proper dairy brand now, not a farm that happens to sell milk.”
Credits
- Brand strategy
- Plexuro brand team
- Logo & identity
- Plexuro design studio
- Packaging design
- Plexuro design studio
- Label system
- Plexuro design studio
- Print collateral
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
