Nasi
Kandar
Restaurant branding with an appetite — a mark, a pattern and a card system.
(Scroll down)A busy counter on a crowded street gives a brand about a second to register. Nasi Kandar needed a mark that could hold that second and a pattern that could carry the rest.
We drew the logo first and the pattern from it, so the two never compete. The pattern does the work on large surfaces and the mark stays clean on small ones, which is what lets the brand scale from a card to a shopfront.
The card system was designed as a pair — one face for the mark, one for the pattern — so the brand reads the same whichever way it lands on a table.
“People recognise the pattern before they read the name. That is exactly what we wanted.”
Credits
- Brand strategy
- Plexuro brand team
- Logo design
- Plexuro design studio
- Pattern design
- Plexuro design studio
- Card & print system
- Plexuro design studio
- Menu collateral
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
