Dant
Yoddha
A herbal tooth powder that had to explain itself before it could sell.
(Scroll down)Dant Yoddha is a category where people need a reason before they need a price. A tooth powder cannot be sold on a photograph alone — the ingredients and the habit have to be explained.
We built the content as a sequence rather than a set of posts: what it is, what is in it, what it does, how to use it, then the offer. Each post carries one idea, which is why the set reads as an argument instead of a feed.
The templates are deliberately calm — a soft clinical blue, a lot of space — because the claims are doing the work and the design should not fight them.
“People stopped asking what it is and started asking where to buy it.”
Credits
- Content strategy
- Plexuro content team
- Social media design
- Plexuro design studio
- Copywriting
- Plexuro content team
- Campaign design
- Plexuro design studio
- Templates
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
