Jony
Kitchenware
Kitchenware sold by the scroll — carousels built to be finished, not skipped.
(Scroll down)Jony Kitchenware sells products that look alike in a thumbnail. The problem was never the product — it was that a lunch box photographed straight on looks like every other lunch box.
We built the paid creative as carousels with a reason to swipe: each frame answers the question the last one raised. Two full carousel concepts ran against each other, so the account learned which argument actually sold rather than which picture looked nicest.
The organic grid was designed alongside the ads from the same product sets — lunch boxes and mugs — so a customer who clicked an ad landed on a feed that matched it.
“The carousels are the first ads we have run where people actually get to the last card.”
Credits
- Campaign strategy
- Plexuro growth team
- Ad creative
- Plexuro design studio
- Carousel design
- Plexuro design studio
- Social content
- Plexuro content team
- Product art direction
- Plexuro design studio
- Project lead
- Plexuro Digital, Ahmedabad
